As Venezuelan import tariffs eroded profits from imported merchandise The Guenoun Family rapidly adapted the business by creating a local manufacturing facility in Caracas. With time, most of the products sold where manufactured in Venezuela meeting the quality and cost standards of foreign merchandise.
The Company grew to include a full line of fashion accessories selling to many top fashion designers, footwear and textile manufacturers, retail stores and directly to the public.


• The High-Fashion Evolution
Viviane Guenoun joined The Company in 1988, after finalizing her thesis “How does women buys Fashion Jewlery in Caracas?¨ and graduating from Universidad Católica Andres Bello as a Social Communicator. Viviane became involved in the company’s operation bringing fresh management and marketing ideas. She also became involved with top fashion designers including Angel Sanchez, Guy Melliet, Margarita Zingg, and RAENRRA.